Who works at Signal Red Studio

Fergus Kendall

Director

Fergus founded SignalRed with a singular vision: to bridge the gap between complex technology and business growth. With over two decades of experience in digital transformation, he has led projects for FTSE 100 companies and innovative startups alike. His leadership style focuses on empowering teams to take creative risks while maintaining rigorous technical standards. When not in the office, Fergus is an avid sailor and mentors young entrepreneurs in the East Anglia region.

Duncan Roome

Head of Sales and Marketing

Duncan brings a wealth of experience in digital marketing and client relations. Known for his charismatic approach and strategic mindset, he has helped countless clients identify their unique value propositions and scale their digital presence. Duncan believes that every line of code we write should serve a business purpose. He oversees our growth strategies and ensures that SignalRed remains at the forefront of the digital agency landscape.

James Finch-Knightley

Sales Director

James is a commercially driven Sales Director with over 20 years of experience helping businesses accelerate growth, build strategic partnerships, and unlock new revenue opportunities across multiple sectors including automotive, technology, manufacturing, retail, hospitality, and media.

At Signal Red Studio, James leads business development and client acquisition, working closely with brands to identify growth opportunities through innovative marketing, automation, AI-driven customer engagement, website development, lead generation, and digital transformation strategies.

Known for his energetic approach and ability to open doors at senior decision-maker level, James has built a career on creating lasting commercial relationships and delivering measurable results. His expertise spans sales strategy, partnership development, sponsorship acquisition, digital marketing, account management, and business scaling.

Having worked with start-ups, SMEs, challenger brands, and established organisations, James brings a unique blend of commercial insight and creative thinking to every project. His passion lies in helping ambitious businesses stand out in competitive markets and turning marketing investment into tangible commercial success.

When he's not helping clients grow their businesses, James is actively involved in entrepreneurial ventures, product innovation projects, and supporting emerging brands looking to disrupt their industries.

"Great marketing should do more than look good - it should generate leads, create opportunities, and drive revenue."